The 2025 Morning Routine of Every 7-Figure Founder I Know
If you’re still waking up at 8–9 AM, scrolling your phone in bed, and “easing into the day”… You’re choosing to stay broke.
Every single 7-figure founder I know (and I know a lot in 2025) runs some version of the routine below. Not because they love waking up early — because it’s the highest-leverage 4 hours of the entire day.
I stole pieces from all of them, tested for 18 months, and turned it into the exact system that took me from $0 → $15k/mo while working <4 hours total.
Steal it. Print it. Execute it tomorrow.
The 2025 7-Figure Morning Routine (4:50 AM – 9:00 AM)
4:50 AM – Alarm across the room (no snooze ever) Phone is in another room charging in airplane mode. First thought: “Win the morning, win the day.”
4:55 AM – Cold shower (90 seconds minimum) Wakes up nervous system, spikes dopamine, kills the “I don’t feel like it” voice.
5:00 – 5:20 AM – Movement + Breathwork 20-minute protocol:
5 min bodyweight flow (push-ups, air squats, plank)
10 min Wim Hof / box breathing
5 min sunlight on face (or 10k lux lamp if dark)
5:20 – 5:30 AM – Hydration + Fuel
1 liter water + pinch Himalayan salt + lemon
Black coffee or yerba mate (no food yet — 16:8 fasting)
5:30 – 6:30 AM – Deep Work Block #1 (The Money Hour) One revenue-generating task ONLY. Examples from 7-figure founders I know:
Alex: Writes sales copy
Sarah: Records YouTube script
Mike: Sends 15 cold DMs/outreach
Me: Writes Beehiiv post or builds funnel
No email, no Slack, no social. Freedom app blocks everything. This single hour pays for the entire day.
6:30 – 6:45 AM – Journal + Gratitude Exact 4 prompts every single day:
Today I am grateful for… (3 things)
Today I will make money by… (one sentence)
The person I’m becoming will… (identity)
One thing I will NOT do today… (protect energy)
6:45 – 7:15 AM – Learning Block 20–30 pages of a high-leverage book OR 1 podcast on 1.5× while walking 5k steps. Current rotation:
Atomic Habits (reread #12)
$100M Offers
The War of Art
Discipline Is Destiny
7:15 – 8:00 AM – Deep Work Block #2 (Creative Hour) Content creation or product building. I batch 3–5 days of TikToks/Reels here or outline courses. Zero notifications. Door closed. Noise-canceling + lo-fi.
8:00 – 8:15 AM – Review & Plan Open Notion “Execution OS” dashboard:
Check yesterday’s wins
Set today’s 3 MITs (Most Important Tasks)
Time-block calendar (no more than 3 focus blocks total)
8:15 – 9:00 AM – Breakfast + Transition High-protein meal (4 eggs, grass-fed beef, avocado) Check email/Slack ONCE Respond only to $1,000+/hour items Everything else gets scheduled or delegated
After 9:00 AM the day is “optional.” Most 7-figure founders are already done with 80% of their needle-moving work.
The Harsh Truth
This routine feels brutal the first 7–14 days. You will want to quit. The people who don’t quit are the ones pulling $100k–$500k+/mo by the end of 2025.
If you want the full Notion template I use + the exact checklists every 7-figure founder runs, it’s inside the free 1% Execution Playbook.
Download it now (before you talk yourself out of it): [→ Grab the Free Playbook + Notion Template Here]
Print this post. Start tomorrow at 4:50 AM. Reply “I’m in” and tag me on X — I’ll repost the first 100 who actually do it.
2025 is the year you stop consuming and start executing. Who’s with me?
Jeff—GrindDiscipline.com